![]() ![]() Meanwhile, '2021: The Movie' features the user's top songs in a cinematic fashion while Audio Aura visualises the user's top two music moods. Playing Cards is inspired by the popular party game 'Two Truths and a Lie', wherein the service would display several statements to users based on their listening activity this year and users will have to guess which statements are true. This includes an interactive data-based game called 'Playing Cards', Audio Aura visualisations and '2021: The Movie'. ![]() Since last year, Spotify also made the personalised Wrapped experience exclusive to its iOS and Android apps.įor this year's Wrapped, the firm has introduced several new elements that give users a deeper look into their listening habits. That said, Spotify also releases the traditional list of most-streamed songs, albums, podcasts and artists on its platform. Even if you have some sense of things, the idea you have and the reality are far apart in most of the cases" said Khanna, who has also founded Openvy, a new-age people-first digital network. Similarly, there are too many things in life where we can't keep a score. For instance, even though we eat so much from food delivery firms, they hardly ever tell you how many times you have had a specific dish. "Humans might not enjoy Maths but they love stats! They tell you essentials on how you are progressing in your life. When I get to know what was my favourite song this year, it tells a lot about my mood this year" said Himanshu Khanna, founder of Sparklin, a digital strategy & design company. They love to go back in their history and see what were the amazing things that have happened this year or revisit their sad times to compare how is today better than yesterday. Sure enough, it dominates the social feeds for several days with people sharing their own listening activity while artists share their yearly performance. More importantly, every feature in the entire experience is geared towards incentivising people to share these tidbits with their friends or on social media platforms. This is because of its personalised nature that provides insights to users on their own listening activity, rather than offering standard top songs or albums of the year. While the initiative started as a marketing campaign for the Swedish audio streaming service, it has garnered an almost cult following among consumers in recent years. As 2021 draws to a close, Spotify is launching its annual Wrapped hub on the app that will tell users what songs, artistes, genres, and podcasts they listened to during the year. ![]()
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